but I'm back and here is a small article on rebranding the U.S. Postal Service. I always find myself thinking about stuff like this and realising I'd have no idea how to rebrand something that would be easy to rebrand. I have so little idea, in fact, that I can't even think of a product, or business, it would be easy to rebrand. But the idea here is simple, and straightforward, and it makes it look like it was the easiest thing in the world to do, and maybe that's the indication of a good idea, and good design.